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Royal Bank of Canada
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Morgan Stanley
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Hermès International Société en commandite par actions
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LVMH Moët Hennessy - Louis Vuitton, Société Européenne
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Pfizer Inc.
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The Western Union Company
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Power Corporation of Canada
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Toyota Motor Corporation
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Salesforce, Inc.
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Intuitive Surgical, Inc.
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Amgen Inc.
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NIKE, Inc.
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Blackstone Inc.
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Union Pacific Corporation
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Siemens Aktiengesellschaft
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Bank of China Limited
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Caterpillar Inc.
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Applied Materials, Inc.
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General Electric Company
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Alibaba Group Holding Limited
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Agricultural Bank of China Limited
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Roche Holding AG
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Linde plc
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L'Oréal S.A.
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Chevron Corporation
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Kweichow Moutai Co., Ltd.
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Tencent Holdings Limited
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Johnson & Johnson
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Walmart Inc.
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Visa Inc.
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Broadcom Inc.
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Lowe's Companies, Inc.
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Philip Morris International Inc.
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PDD Holdings Inc.
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China Construction Bank Corporation
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ServiceNow, Inc.
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Texas Instruments Incorporated
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American Express Company
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International Business Machines Corporation
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T-Mobile US, Inc.
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Intel Corporation
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Merck & Co., Inc.
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Mastercard Incorporated
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Cisco Systems, Inc.
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The Walt Disney Company
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Abbott Laboratories
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PetroChina Company Limited
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SAP SE
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Thermo Fisher Scientific Inc.
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Adobe Inc.
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Netflix, Inc.
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Advanced Micro Devices, Inc.
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Samsung Electronics Co., Ltd.
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ASML Holding N.V.
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Exxon Mobil Corporation
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Amazon.com, Inc.
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Anchoring and adjustment bias. The price at which you bought a stock is irrelevant.
Anchoring and adjustment bias is the tendency to interpret new information based on an arbitrary anchor and adjust opinions accordingly. It can lead to forecasts too close to current levels and inflexible views. Discover whether you are prone to an anchoring and adjustment bias and how it affects your investment decisions with PRAAMS BehaviouRisk.
Conservatism bias. Being stubborn may help in everyday life but not in asset allocation.
Conservatism bias is a tendency to stick to prior views or forecasts and to underreact to new information. Investors may cling to outdated data, resulting in slower adaptation and potential losses. Discover whether you are prone to a conservatism bias and how it affects your investment decisions with PRAAMS BehaviouRisk.
Availability bias. Be afraid of coconuts, not sharks.
Availability bias is the tendency to consider events more likely if they are easier to recall. It can lead investors to make investment decisions based on readily available information, such as advertising or personal beliefs. Discover whether you are prone to an availability bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Hindsight bias. Was the market correction of 2022 a negative surprise for your asset allocation strategy, or did you ‘know it all along’?
Hindsight bias is a cognitive bias whereby people believe they could have predicted an outcome after it occurs. It can lead to excessive risk-taking and hinder learning from past mistakes. Discover whether you are prone to a hindsight bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Outcome bias. A ‘hot’ trade idea may be just a bubble about to burst.
Outcome bias is a cognitive bias where decisions are based on outcomes rather than underlying factors. Investors often make this mistake and buy risky stocks. To counteract this bias, research investments thoroughly, seek professional advice, and consider factors like diversification and risk exposure. Discover whether you are prone to an outcome bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Framing bias. Your risk appetite is manipulated by how the broker’s questionnaire is worded.
Framing bias refers to the tendency to respond differently based on the context or presentation of a situation. It can affect decision-making in financial markets, including risk profiling questionnaires. Discover whether you are prone to a framing bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Self-attribution bias. Not all successful trade ideas are thanks to your genius, and not all failures are due to external risk factors.
Self-attribution bias leads individuals to attribute success to internal factors and failure to external factors. It can result in overconfidence, poor learning from mistakes, excessive risk-taking, and lower investment returns. Discover whether you are prone to a self-attribution bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Regret aversion bias. Complete avoidance of investment risks is as harmful as excessive risk-taking.
Regret aversion bias causes investors to make wrong decisions out of fear of regret. They may hold onto losing positions or avoid selling winners, leading to irrational and risky behaviour. Discover whether you are prone to a regret aversion bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Representativeness bias. Your mind classifies new information using familiar analogies. However, it increases your portfolio’s investment risks.
Representativeness bias occurs when new concepts are classified based on existing analogies, leading to incorrect understanding and investment risks. To optimise portfolios, investors should rely on comprehensive statistical analysis, diversify across asset classes, and avoid making decisions based on stereotypes. Discover whether you are prone to a representativeness bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Self-control bias. A $50,000 SUV will cost you $872,000 without a proper asset allocation strategy.
Self-control bias is a lack of short-term discipline for long-term goals. Investors with this bias prioritise immediate satisfaction over retirement savings, leading to financial risks and lower living standards. Creating a financial plan, executing it methodically, and understanding the power of compound interest can help optimise portfolios and overcome this bias. Discover whether you are prone to a self-control bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Status quo bias. What do you do when your trade idea goes wrong?
Status quo bias is an emotional tendency where individuals prefer the option that maintains their current situation. It often leads investors to hold familiar securities without proper analysis or rebalancing. To optimize portfolios, one should employ an independent risk management framework, regularly assess financial risks, and consider the long-term impact of transaction costs and taxes. Discover whether you are prone to a status quo bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Confirmation bias. Can Elliot waves reveal sacred signals to achieve your financial goals?
Confirmation bias is a cognitive bias where people favor information that supports their beliefs and ignore contradictory evidence. It leads to overly confident and concentrated investment decisions. To mitigate its consequences, investors should consider alternative views, diversify their portfolios, avoid excessive reliance on specific sources or techniques, and incorporate all relevant information for a balanced risk management approach. Discover whether you are prone to a confirmation bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Recency bias. Risk analysis of the longer-term data makes sense, doesn’t it?
Recency bias is a cognitive bias where people remember recent events more easily and believe they will happen again soon. It affects investment decisions by focusing on short-term performance, leading to poor returns and higher risks. Discover whether you are prone to a recency bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Illusion of control bias. The truth is that no one can control the market; a blind belief that you are The One renders your investment goals unreachable.
The illusion of control bias is a behavioural pattern where a person believes they can control or influence the results of a process, when they cannot. This bias leads investors to trade more frequently and hold more concentrated positions, resulting in poorer investment results. Discover whether you are prone to an illusion of control bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Cognitive dissonance bias. When new information conflicts with the prior investment decision, smart investor acknowledges it. Do you?
Cognitive dissonance bias among investors is the discomfort of holding two conflicting beliefs, leading to inventing apparently logical explanations for keeping underperforming assets in a portfolio, increasing investment risks. To make a portfolio more efficient, recognise the bias, avoid common mistakes, set external portfolio risk management rules, seek an unbiased second opinion, and exercise self-discipline when investing. Discover whether you are prone to cognitive dissonance bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Affinity bias. After all, are your financial goals about supporting the company’s attractive social image or earning money?
Affinity bias refers to a behavioural pattern where people buy a product or service not only for practical use but also to convey their values or image. This emotional bias affects investment decision-making by leading investors to choose assets based on their image rather than risk-return characteristics, resulting in suboptimal portfolios. Examples include investing in crypto assets, ESG-related trade ideas, patriotic investing, and complex asset classes to appear more sophisticated. Discover whether you are prone to affinity bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Mental accounting bias. In asset allocation, all baskets of eggs are equal.
Mental accounting bias is a cognitive pattern whereby individuals group their assets into several mental accounts and subjectively assign different values to each. Making several layers, one for each investment objective or risk appetite, within one portfolio ignores correlations between individual assets and results in sub-optimal portfolio returns. Discover whether you are prone to mental accounting bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Loss aversion bias. Your risk appetite is around 2:1.
Loss aversion bias is a behavioural pattern where a person is more inclined to avoid losses than enjoy gains. This emotional bias is difficult to overcome and requires permanent discipline and control. An investor with a loss aversion bias would prefer to keep an unprofitable investment, leading to poor investment results and suboptimal asset allocation. Discover whether you are prone to a loss aversion bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Overconfidence bias seriously affects your investment decisions and undermines financial goals
Investors, including professional portfolio managers, are prone to cognitive and emotional biases. Overconfidence bias is one of the most common and harmful biases, leading to overestimating one's abilities. You can discover whether you are prone to overconfidence bias and the extent to which it affects your investment decisions with PRAAMS BehaviouRisk.
Behavioural economics for smart investment and risk-aware portfolio management
At PRAAMS, we have designed a unique behavioural investment profiling tool BehaviouRisk Diagnostic System. BehaviouRisk is based on behavioural finance ideas and helps individuals to become better and more intelligent, risk-aware investors.